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Thursday, March 22, 2012

Presidential Candidates Drawing Momentum From The Etch A Sketch

The classic children's toy known as the Etch A Sketch, has led to presidential candidates drawing new momentum from it in their campaigns. The toy was first referenced when Eric Fehrnstrom, a strategist and aide for candidate Mitt Romney, compared the campaign to an Etch A Sketch in an interview with CNN on Wednesday. In the interview, Fehrnstrom stated

"It's almost like an Etch A Sketch. You can kind of shake it up, and we start all over again."

 when talking about the status of the campaign now, in comparison to in the fall. Rival candidates Rick Santorum and Newt Gingrich have used this statement to blast Romney, reassuring voters that they offer more security and stability than an "Etch A Sketch candidate", all while holding the plastic toy along side them. An aide for Rick Santorum even handed out small versions of the toy at a Romney event today. Democrats have used this opportunity as well to attack Romney by creating an humorous Etch A Sketch themed video. Out of this incident, it isn't the candidates, nor the Democrats who have benefited the most, it is Ohio Art. Ohio Art, the company best known for the creation of the Etch A Sketch, has seen a sales increase, as well as an increase in their stock prices within one day, closing at $9.65, nearly three times their previous closing price. As a sign of thanks for the increase in business, the company has decided to send a box of Etch A Sketches to each of the campaigns.

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